From the ground up
Every brand starts at zero. We take no template; we shape what fits the thing itself.
The design studio of by Nu
Brands you can feel
We shape identities from the ground up: corporate design, textile design and websites. No kit, no template. A brand that sounds the same across every medium, from the logo to the cloth to the code.
01 Our philosophy
Design is not decoration
To us, design is not a coat of paint at the end. It is how an idea arrives in the world. We work the way you build: foundation first, then form. What comes out is a brand that holds, not one that merely pleases.
Across media
Logo, colour, cloth, web. One language, carried consistently through every medium.
Details you can feel
Swiss care, whether in the kerning or the cloth. The small decisions that make the difference.
02 Selected work
What we've shaped
From our own brand to the project on the bench right now.
On the bench Live
Tier Shiatsu
Deinem Tier zuliebe
A whole brand for the mindful shiatsu treatment of horses and dogs. From the mark to the embroidered apparel to the website the owner maintains herself, built with Astro, GitHub CI/CD and TinaCMS.
Corporate DesignTextile DesignWeb · Astro + TinaCMS
Visit shiatsu4horses.ch 
Brand & product design
Naming, logo, colour and the full visual language for by Nu’s event-management product, carried all the way into the interface.
See Plenum
Our own brand
The studio’s own identity: warm paper, an editorial serif and the blue dot as a signature. Proof that we speak our own language.
See by Nu03 How we work
From first conversation to finished brand
- 01
Listen
We understand the thing before we design it. Who, what for and for whom.
- 02
Shape
Direction, sketches, drafts. We show early and often, never behind a curtain.
- 03
Build
From logo to code. Cleanly built, across every medium.
- 04
Hand over
Guidelines and a system you can maintain yourselves. No lock-in.
04 Services
What we do
Corporate Design
Naming, logo, colour, type and a rulebook people actually enjoy following.
- Logo & wordmark
- Colour & type system
- Brand guidelines
Textile Design
Patterns, products and photoreal mockups that make the brand tangible.
- Patterns & motifs
- Product mockups
- Print-ready artwork
Web
Fast, maintainable websites you can run yourself, with no agency on your back.
- Astro
- GitHub CI/CD
- TinaCMS
A brand on your mind?
A fresh start or a refresh, tell us about it. We listen, and we say honestly how we can help.
hello@bynu.ch